Protect (and Polish!) Your Online Presence

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“If I post on my personal social media site, my boss won’t see it, right?” Wrong. If your name and face is somewhere on the Internet, anyone and everyone will be able to access it. There are countless situations in which an inappropriate posting, email, comment or photo has backfired on someone and they have lost a job opportunity or gotten in serious trouble because of it. Don’t let this happen to you: protect your online reputation. And, while you’re at it, take extra steps to polish your online presence – because, inevitably, a professional connection will find you on the Internet.


Survey what’s already out there. The first step is to find out what already exists, and how easily searchable this information is. Google your name – and check out both the web search and the image search. You may come across old information or photos that you didn’t even know still existed, and will give you a sense of what needs to be cleaned up. It will also show you what appears first in a search. Making sure your search results reveal professional behaviour is crucial: according to this Mashable infographic, 78% of recruiters check search engines to find out more about potential employees.


Adjust your Facebook privacy settings and monitor what you share. Never, ever post any inappropriate photos or status updates on Facebook – especially those referring to illicit behaviour. This is one of the most destructive things you can do to your online reputation.

Even if you’re grown up enough now to post judiciously, there may be some unflattering photos from university days still floating around on your Facebook page. In this case, set your privacy settings so that only you or certain close friends can view your photos (even colleagues can be Facebook “friends,” so don’t be misled by clicking “friends only” viewing). This is also a good idea for future protection; after all, friends won’t ask your permission to post every photo of you that they upload on Facebook.


Tweet positively. Whereas photos are the key representation of you on Facebook, your words are what really matter on Twitter. Again, any inappropriate language or illicit content in tweets are a definite no. Also, even if your tweets are clean, try to maintain a positive attitude in what you post. If a potential boss sees a string of complaints on your Twitter feed, they might assume you’ll bring a negative attitude into the workplace, too.


Emails aren’t private. Any email communications you have with colleagues should be kept strictly professional.  Remember, anything that you write can be forwarded to the wrong person with the click of a button – confidentiality disclaimers aside. If the content of your email is inappropriate – for example, gossip about another co-worker or complaints about a boss – this can lead to some very awkward situations. If you encounter a situation that would merit a complaint about someone, skip the email entirely and address the problem directly with the appropriate person.


Focus on your LinkedIn profile. Work on polishing your LinkedIn profile. This is a professional social networking site, which means it is guaranteed (and encouraged) that business contacts will be viewing it. Make sure your work history, current position, marketable skills and personal information are up to date. The more active your LinkedIn profile, the more likely it is to climb to the top of a search engine’s results list. And that’s the kind of information you want an employer to see.

 

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How to Break Into A Career

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Recent graduates: are you feeling overwhelmed as you begin to head down your career path? Even if you have an idea of an occupation you’d like to pursue, starting out with little or no job history can be daunting. How do you break into a career without having previous experience in that field? Luckily, there are a number of ways you can test the waters and learn about a company or an industry before you are ready to apply. Combining research, networking, outreach, volunteer work and a positive attitude will help you learn more and make connections – and prepare you for an actual job prospect.


Do your homework.

Researching an industry is a huge first step: you need to know all the ins and outs of your area of interest. Start by finding out which jobs are associated with a particular field (for example, communications-related jobs could include a writer, editor, social media manager – the list goes on). Then consider how your qualifications could apply to a particular position.

Also, seek out relevant companies that exist in your area and their backgrounds, such as the number of employees, the range of positions and levels of qualifications in their employees, and their current products or activities.

With a knowledge base of your field of interest, you will have a better sense of what your options are and what kind of company or position you may want to pursue.

Request an informational interview.

Reach out and contact someone who is already working in your ideal field, company, or job, and request to conduct an informational interview. This is an excellent method to continue building your knowledge base. Many people who have reached their career objectives are very willing to help by sharing their experience and wisdom gained during their path to achievement. You can learn not only about the details of their work, but also how they obtained their career goal and what sort of obstacles they had to overcome along the way.

Informational interviews are also a very effective means to network within your field of choice. Contacts will recognize that you are proactive and enthusiastic about an industry, and may keep you in mind if an opportunity arises in their company. So, don’t forget to bring a business card to the interview!

Keep networking.

Besides making connections through informational interviews, be creative and find other means to network with key contacts. For example, go to public events hosted by an organization or company of interest to you. Ask for an introduction if you know a family member or friend with a connection you would like to make. Use professional social networking sites like LinkedIn to build your contact base.

Volunteer.

If there are no current job openings, or if you are not yet qualified to apply for any available positions, start by seeking out volunteer jobs or internships. The more volunteer work that you can financially accommodate, the better, but even one or two days per week is enough to begin building your relevant on-the-job experience.

The benefits of volunteering or interning are manifold: first, you can learn immensely from first-hand experience. Second, the job experience will add a necessary complement to the academic qualifications on your resume. Finally, this is another effective way to build your important base of contacts – and may even lead to a paid job within a company once you have established yourself among its employees.

Heading into today’s job market certainly can seem intimidating. But building your experience, knowledge, and connections in simple yet significant ways will ease the transition as you begin to navigate your career path.

 

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Are Men More Strategic Than Women?

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executive presenceAre you a woman leader seeing your equally skilled male counterparts climb the corporate ladder while you get left behind? Does a promotion that you’re the perfect match for always seem to elude you? Ever wonder what’s stopping you from landing a senior level management position?

In many organizations (whether they voice it out or not) it is a commonly held belief that women are NOT as strategic as men, and hence many male senior executives believe that although skilled and talented, women are just not ready yet for senior-level leadership in the firm.

In a recent article published by the Huffington Post, leadership strategist Rebecca Shambaugh strongly disagrees with the above commonly held belief. She states that:

…in working with and coaching hundreds of women leaders, there’s no question in my mind that women are strategic thinkers. After all, most women constantly fill multiple roles. This requirement gives them critical problem solving skills and the ability to orchestrate complex situations — two areas that are closely related to strategic thinking skills. So the issue is not that women aren’t strategic thinkers. The problem is that they sometimes don’t come across that way. And in business, as in life, perception is reality.

So how do you as a bright, talented executive woman come across as more strategic? Here are 3 key areas you need to focus on: Building cross-departmental experience, developing executive presence and using the right words.

Broad-based Experience – Relative to men, women often lack the strategic experience that comes from time spent in P&L, operations and line positions. In addition, women tend to mistakenly believe that they need to be experts in their current position or functional area. As a result, they focus intently on that aspect of the business or organization, narrowing their perspective.

Instead, women need to proactively seek positions, projects, and assignments outside of their position, department or area of expertise. Cross-functional and external assignments offer a broader perspective, the opportunity to stretch and grow, a better understanding of how the pieces of the business fit and work together and a more integrated, strategic view.

Executive Presence – A recent study identified the top three differentiators that make for a successful executive, and one of those key differentiators is executive presence. At the senior ranks, everyone has technical competency, but not everyone has presence. Presence is the way you carry yourself: The persona that you convey in meetings and conversations. Executive presence is characterized by self-confidence, a sense of authority, decisiveness and assertiveness. Women have a tendency to be helpful and polite to the point of not stating their opinions or defending themselves as an authority.

If you are a woman who wants to enhance your executive presence, know and state your opinions firmly, backing them with strong rationale. Ask thoughtful, strategic questions rather than simply sharing information and blindly agreeing with others. Boards and executives are looking for people who can challenge old ways of thinking and doing. Don’t personalize situations. See business as business. Feelings don’t count … organizational goals do.

Language – Oftentimes, women’s choice of words when communicating can send the message that they are not as strategic as men. It’s not necessarily what women say but how they say it.

For example, consider a senior level, female HR professional who is concerned about a lack of cross-collaboration within the organization. She presents to the executive team “an initiative to create a more inclusive culture,” but the bottom-line focused senior executives tune her out. Consider the difference if she had reframed the proposal to reflect a more strategic approach: “Given the reality of our current talent shortage, we need to look at a human capital plan and develop an inclusive, learning-based culture that will align with and support our growth strategy.”

All leaders — men and women — need to speak the language of business. When presenting information, reports or proposals, do your homework first. Consider the strategic aspects of your project. How does it fit into the organization’s vision, business strategy, growth plan or annual goals? How will it drive better business results? You must understand how it will impact the bottom line and be prepared to communicate that connection clearly and succinctly.

Now that you know that you need to gain varied experience, build executive presence and use just the right business language – Where do you begin?

That’s where we can help. In order to be perceived as more strategic you’ll have to make a few adjustments, but the good news is it’s not difficult or complex – all you need to learn is how!

Corporate Class’s exclusive one-on-one training sessions will not only help you become more aware of your strategic capabilities as a woman, but we’ll also show you how to build executive presence and use the right body language to get ahead in your career and hopefully bag that next promotion!