Are you a woman leader seeing your equally skilled male counterparts climb the corporate ladder while you get left behind? Does a promotion that you’re the perfect match for always seem to elude you? Ever wonder what’s stopping you from landing a senior level management position?
In many organizations (whether they voice it out or not) it is a commonly held belief that women are NOT as strategic as men, and hence many male senior executives believe that although skilled and talented, women are just not ready yet for senior-level leadership in the firm.
In a recent article published by the Huffington Post, leadership strategist Rebecca Shambaugh strongly disagrees with the above commonly held belief. She states that:
…in working with and coaching hundreds of women leaders, there’s no question in my mind that women are strategic thinkers. After all, most women constantly fill multiple roles. This requirement gives them critical problem solving skills and the ability to orchestrate complex situations — two areas that are closely related to strategic thinking skills. So the issue is not that women aren’t strategic thinkers. The problem is that they sometimes don’t come across that way. And in business, as in life, perception is reality.
So how do you as a bright, talented executive woman come across as more strategic? Here are 3 key areas you need to focus on: Building cross-departmental experience, developing executive presence and using the right words.
Broad-based Experience – Relative to men, women often lack the strategic experience that comes from time spent in P&L, operations and line positions. In addition, women tend to mistakenly believe that they need to be experts in their current position or functional area. As a result, they focus intently on that aspect of the business or organization, narrowing their perspective.
Instead, women need to proactively seek positions, projects, and assignments outside of their position, department or area of expertise. Cross-functional and external assignments offer a broader perspective, the opportunity to stretch and grow, a better understanding of how the pieces of the business fit and work together and a more integrated, strategic view.
Executive Presence – A recent study identified the top three differentiators that make for a successful executive, and one of those key differentiators is executive presence. At the senior ranks, everyone has technical competency, but not everyone has presence. Presence is the way you carry yourself: The persona that you convey in meetings and conversations. Executive presence is characterized by self-confidence, a sense of authority, decisiveness and assertiveness. Women have a tendency to be helpful and polite to the point of not stating their opinions or defending themselves as an authority.
If you are a woman who wants to enhance your executive presence, know and state your opinions firmly, backing them with strong rationale. Ask thoughtful, strategic questions rather than simply sharing information and blindly agreeing with others. Boards and executives are looking for people who can challenge old ways of thinking and doing. Don’t personalize situations. See business as business. Feelings don’t count … organizational goals do.
Language – Oftentimes, women’s choice of words when communicating can send the message that they are not as strategic as men. It’s not necessarily what women say but how they say it.
For example, consider a senior level, female HR professional who is concerned about a lack of cross-collaboration within the organization. She presents to the executive team “an initiative to create a more inclusive culture,” but the bottom-line focused senior executives tune her out. Consider the difference if she had reframed the proposal to reflect a more strategic approach: “Given the reality of our current talent shortage, we need to look at a human capital plan and develop an inclusive, learning-based culture that will align with and support our growth strategy.”
All leaders — men and women — need to speak the language of business. When presenting information, reports or proposals, do your homework first. Consider the strategic aspects of your project. How does it fit into the organization’s vision, business strategy, growth plan or annual goals? How will it drive better business results? You must understand how it will impact the bottom line and be prepared to communicate that connection clearly and succinctly.
Now that you know that you need to gain varied experience, build executive presence and use just the right business language – Where do you begin?
That’s where we can help. In order to be perceived as more strategic you’ll have to make a few adjustments, but the good news is it’s not difficult or complex – all you need to learn is how!
Corporate Class’s exclusive one-on-one training sessions will not only help you become more aware of your strategic capabilities as a woman, but we’ll also show you how to build executive presence and use the right body language to get ahead in your career and hopefully bag that next promotion!
