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Building relationships calls for warmth to develop trust

Video Transcript

To develop and instill trust, we value warmth first and competence second when we’re building relationships.

Conversely, as soon as we meet people, we try to show how competent we are. Experts tell us we process words related to warmth far more swiftly than words related to competency.

Watch this video demonstration of how people’s first impressions measure warmth versus competence.

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