Company culture is about how things are done within an organization. This includes the organization’s shared values, attitudes, goals, and practices. A company’s culture also determines how employees and leaders interact with one another, the type of values they hold, and the decisions they make.
Company culture is also known as organizational culture, corporate culture, or workplace culture. Some of the main components of company culture include the work environment, the company’s vision, and mission, leadership style, ethics, code of conduct, expectations, and more.
Why is company culture so important?
A positive work culture ensures that the organization’s employees and employers have consistent values and goals. This can also improve employee well-being and engagement. Additionally, if you work in a company where the culture aligns with your own values, you’ll develop better relationships with coworkers and be more productive.
Here are a few other reasons why company culture is critical to an organization’s success:
Your Company’s Core Values Are Displayed
A company’s culture usually reflects its core values. How your company manages operations, workflow, teamwork, and your customers represent your organization and the type of employees you attract. In other words, your company’s culture showcases your company’s beliefs.
However, it can be difficult for leaders to build a solid and successful company culture when the organization’s values and vision don’t align. For example, if your organization has core values related to environmental commitment and sustainable development but puts profit before environmental stewardship, you’ve got a problem.
Employees will start to view the company’s core values as empty promises and this might lead to employee disengagement.
Employee Engagement Increases
An organization with strong company culture is driven by clear expectations and goals. Clear goals can motivate and inspire employees to be more productive and engaged. Engaged employees usually have a stronger connection to the organization and its people.
A healthy culture also attracts better talent and boosts retention rates. This is because the employees feel like they belong to the organization, making them less likely to churn or look for other jobs. The added bonus is that your teams have better synergy, and you can save on hiring costs!
It Creates A Stronger Brand Identity
An organization’s culture represents its public image and reputation – how a company interacts with its internal and external stakeholders impacts how people view the company. If the organization has a poor company culture, customers might not want to do business with them. Additionally, it’ll be challenging for the organization to attract the right talent.
Employees’ Performance And Wellbeing Are Improved
Employees tend to be more productive and happy when they work in an enjoyable environment. Additionally, when employees feel connected to a company and its vision and mission, leaders tend to see higher productivity rates, improved accountability, and better team morale.
Moreover, organizations with a poor company culture tend to see higher absenteeism rates.
When leaders neglect their employees’ well-being, employees are more likely to feel stressed and get sick. They’re also more likely to make mistakes.
If you want to improve your company culture, visit the Corporate Class website. We offer a 1-day workplace well-being workshop where our corporate well-being experts teach participants what it takes to build a culture of employee well-being to sustain high employee performance. Participants will walk away with insights, tools, and skills to build resilience and thrive in the face of stress and uncertainty.
So what are you waiting for?
Contact us today and build a solid company culture!