So, you’ve spent tons of hours making cold calls, followed up on referrals and inquiries, and now you’ve got a few sales pitch appointments scheduled. The way you act and deliver your sales presentation will play a significant role in the outcome of the sale – AKA it’ll determine whether or not you close that sale.
But giving sales presentations can be a daunting experience, especially if you’re not a fan of public speaking, which accounts for around 25.3% of people in the United States.
Fortunately, regardless of your public speaking fears, you can nail your next sales pitch by preparing properly and using the right tools.
Here are five ways to ensure your sales presentation goes smoothly:
Do Your Research
Begin your research by identifying your target audience or prospect and what problems or challenges they’re currently facing. Without comprehensive and accurate research, your sales pitch won’t have the desired impact or resonate with the prospect either.
Here are some points you should look into while researching for your presentation:
- The role of the person in the company
- The person’s technical background and expertise
- Basic background information on the organization
- Background information on the company’s leadership structure
- Basic financial information about the company
- And more
Prioritize Personalization
Once you’ve done the proper research, you’ll need to create a custom sales pitch that meets your target audience’s needs and pain points.
Although it’s important to mention the features and benefits of your product or service, only focusing on these points might not resonate with the audience.
As a result, it’s a good idea to listen to your prospect and learn what their challenges are. This way, you can pitch a product or service that solves their problem. And remember to provide persuasive examples that resonate with your organization.
Support With Visuals Over Text
While writing your speech, ensure you incorporate visuals to support what you’re saying. An easy way to do this is by creating a slideshow with simple graphics to contribute to the presentation.
Make sure the graphics aren’t too distracting since you don’t want people to lose focus on what you’re saying. This is crucial since Greg Stephens found that an audience that listens to a presenter speak is more strongly affected than an audience who reads a presenter’s slides.
Leverage The Power of Storytelling
It’s a good idea to include some sort of story in your presentation to strengthen or shed light on the point you’re trying to get across.
A well-told story that aligns with your presentation can help you connect with your audience and help the audience remember your presentation.
And who doesn’t love a good story?
Practice Don’t Memorize
When it comes to public speeches and presentations, it’s not uncommon to spend hours memorizing words and sentences in the exact order and repeating lines over and over again until you can recite the whole thing in order.
Unfortunately, memorizing speeches and presentations can cause unnecessary stress for yourself on the big day and it can diminish the message you’re trying to get across.
If you’re only focused on reciting your speech verbatim, you’ll struggle to deliver the speech passionately, confidently, and organically.
So, ensure you familiarize yourself with your sales pitch presentation, but don’t worry too much about memorizing the entire thing!
If you want to learn more about creating and delivering the best sales presentation, visit the Corporate Class website today.
We offer a Course and Lunch and Learn on presentation skills. In this 1-day experiential presentation skills training workshop, you’ll receive training from expert facilitators who will equip you with the skills, tools, and practice you need to hone your business communication skills.
Participants will learn how to persuade an audience, convey leadership and authority, and deliver a professional sales presentation.
Contact us today to learn how to deliver the best presentation ever.