Leadership Courses Toronto: Personal Branding
90-minute, interactive training
“The Brand Called You: You Can’t Move Up If You Don’t Stand Out.”
— Tom Peters, American writer on business management practices, widely known for In Search of Excellence
This Course guides participants through the process of building a Personal Brand using a step-by-step system. We provide guidelines for aspiring women and men to establish their own Leadership imprint – by defining their strengths to fine-tune Personal Branding.
Your Personal Brand
Almost 20 years ago, business management guru Tom Peters introduced the concept of personal branding with, The Brand Called You: You Can’t Move Up If You Don’t Stand Out. It’s a powerful title that made some waves but didn’t immediately rush personal branding to the front line position it holds now. Today, personal branding plays a vital role in corporate life.
What exactly is a Personal Brand?
- It’s essentially a person’s Reputation with a capital “R”
- It’s what people say about someone when they’re not in the room
- The implications are clear: The more visible the Reputation is, and the better it is, the more powerful the brand
Building a Personal Brand
Self-awareness is the first stage to equip participants to fine-tune their leadership skills. An important component of the self-awareness process involves the perceptions of others.
Key to developing a personal branding strategy is the understanding that it’s not an “autobiography” of self-promotion but what others say about the person. Essential components are:
“Your reputation follows you everywhere you go. If you don’t manage it yourself, others will manage it for you.” —Diane Craig, President and Founder, Corporate Class Inc.
For more information
Contact Corporate Class Inc.
416-967-1221 Ext 107