How business etiquette improve workplace culture

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Recently, The Globe and Mail released a report on the 50 most engaged workplaces in Canada. Engagement in the workplace, which, according to The Globe and Mail, is defined by “employees’ passion for their work and commitment to the company’s vision,” holds significant influence on a company’s success on so many levels: employee retention, customer relations and the ability to deliver on objectives, among countless others.

Business etiquette undeniably is a part of what creates an engaged workplace. The judging panel for this award evaluated companies based on the following eight elements: communication, leadership, culture, rewards and recognition, professional and personal growth, accountability and performance, vision and values, and corporate and social responsibility. How is business etiquette integral in certain elements of this criteria?

Communication
Business communication takes many forms: from internal to external, interpersonal to technological, everyday exchanges to larger issues management. For a business to be successful, all channels of communication must run smoothly, and business etiquette can facilitate this success.

  • Technological Communication ranges from email, texting, phone calls, voicemail, or conference calls – any form of communication that is not face-to-face. When you think about how often you use tech-based communication every day, mastering the nuances of these forms of communication – such as how to introduce yourself on a conference call or how to compose a respectful email in a difficult situation – becomes essential.
  •  Interpersonal Communication also can occur in various situations: casual meetings between colleagues, an important client or partner dinner, or a networking event. A gauge on properly handling communication in any one of these contexts is crucial to making professional connections.

Professional and Personal Growth
A company that provides its employees with the potential for growth and development is certainly on a path to success. Opportunities like seminars, trainings, lunch-and-learn sessions, or individual consulting can make a world of difference in an employee’s performance.

When business etiquette, professional image or executive presence are addressed in these contexts, an individual becomes more confident and self-aware, while simultaneously contributing the benefits and strengths of their newly sharpened traits to the rest of the team. Corporate Class Inc. provides a Executive Presence System, includes six core modules: interpersonal communication skills, techno-communication skills, workplace etiquette and best practices, presentation skills, business dress and executive dining skills.
Culture
A harmonious workplace culture functions on the respect that employees have for their colleagues, their company and for themselves. This respect is made manifest through good workplace etiquette – in essence, a necessary standard for how employees treat one another.

It’s no wonder that business etiquette and professional development are key to a company’s success – simply look no further than the role of business etiquette in the elements that define Canada’s top 50 most engaged companies!

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Setting the Stage in Your Company with Good Communication & Business Etiquette

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Directors, VPs, managers and other business leaders hold the keys to facilitating vital client and partner relationships, and so must present their best possible image and business etiquette skills when dealing with external contacts. Equally as important is for these company leaders to set the stage within their businesses and exhibit the same top-notch communication and conduct with their own employees. This is important not only for individual employee retention and morale, but also to keep the company as a whole running smoothly and cohesively.

Are you a business leader? Take note of these tips to project a top-notch image and facilitate good communication within your company.

  • Schedule occasional “check in” meetings with each individual on your team. Make an effort to connect with each individual in an informal setting (such as a coffee date or lunch), so that they can voice any concerns, discuss their current status, or simply catch up. Your willingness to set aside dedicated time for individuals will show your staff that you value each team member’s contributions and that you treat all levels of employees with the same respect.How often you meet and with whom depends on the size of your company: if you run a smaller organization, be sure to set aside time for everyone from colleagues on the management team to members of the support staff. If you are in a larger company, ensure you connect with everyone within your department, and advise managers of other departments to do the same.
  • Facilitate team-building or strategy exercises.
    With the fast pace of day-to-day obligations and minutiae, it’s easy to lose sight of the big picture and where the organization is headed. It is up to the company leaders to arrange for the group to take a step back and remind the team of the overall and cohesive objectives of the business. Organizing group sessions that invite all employees to review larger perspectives and long-term strategies are beneficial for keeping the team on the same path.Team-building activities unrelated to business objectives are also advantageous; fun and casual sessions that sharpen collaborative skills will be a refreshing exercise to most employees. Also, this will once again positively display your willingness as a manager to take extra time to focus on staff development and morale.
  • Invite anonymous feedback and criticism.
    Even providing the option for members of staff to voice their criticism shows that you are willing to grow and change as a leader to fit your employees’ needs. Staff will appreciate your readiness to listen and to incorporate feedback, whether or not they have any criticism of your management style.
  • Set an example with your best professional image.
    As a business leader, you must project the best professional image, not only to represent your own and your company’s professionalism, but also to set the tone and expectations for your own employees.A refined image will demonstrate to your staff that you are a serious, hardworking and confident leader. It will also encourage them to follow the same level of professionalism, so that your whole team represents the caliber of your company as you define it.

 

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Protect Your Company with Social Media Etiquette Training

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Image by Rosaura Ochoa via Flickr

Many organizations monitor social media usage, in fact some corporations ban employees from indulging in social media at work completely.

According to a new report from Gartner, “corporations are starting to embrace technologies used to monitor employee Internet use, with 60 percent expected to watch workers’ social media use for security breaches by 2015.”

Employees should be careful about “inappropriate” work-related posts on Facebook and other social media sites, said Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse.

“There’s no doubt that the growth of social networking has created a paradigm shift for organizational security monitoring,” he said in an email. “Employees should be aware that their activities may be monitored by their employers, although the precise legal parameters for doing so will need to be developed.”

If you need your employees to use social media at work for brand management and marketing purposes it is important for them to be aware of proper etiquette to follow while using social media so that your reputation is protected at all times.

Employees on the other hand, need to be aware of social media etiquette so that they can not only maintain their organization’s professional image but also their own.

Here are some do’s and don’ts of social media etiquette as shared on the Huffington Post:

What You Should (and Shouldn’t) Post

  • Do not post negative, controversial, rude or potentially insulting commentary in online spaces.
  • Do not speak ill of others, or publicly deride competitors — good sportsmanship reigns.
  • Keep discussions about office politics off all social networks — even those that you consider private.
  • Do not use social networks to air dirty laundry.
  • Respond respectfully to commentary aimed at you — or do not respond at all.
  • Promote others more than you promote yourself to avoid self-aggrandizing.
  • Be supportive of others and treat them with the same level of professionalism that you’d ask for yourself.

Social media etiquette is more important now than ever, on a corporate level all the way down to an individual level. Social Media Etiquette training is a part of Corporate Class Inc.’s Techno-Communication Skills training course. Contact Diane Craig to learn more about it today!

Why Is Listening Important in a Business Organisation?

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In a humorous and insightful essay in last weekend’s issue of the Globe and Mail, Katrina Onstad analyzes today’s growing disappearance of eye contact, which she cites as “the most potent tool of body language.” This essay struck a note with me, particularly because eye contact is so critical for effective communication and engagement in business, not just in social life. Likewise, knowledge of how to use devices respectfully, especially smart phones, is also very important – and, as Onstad notes, is a central reason for the current absence of eye contact and therefore engaged communication. Her concept, put in a business perspective, could help you keep on top of your game in business communication.

 

Engaged Speaking and Listening

As we have shared in another recent blog post on body language tips, body language can help to make or break your career. And as eye contact is a significant component of body language, it certainly carries weight in your career-related interactions.

In one-on-one situations, eye contact demonstrates to the other person in the conversation that you are interested in what they have to say. As your posture and gestures can reflect boredom or disengagement, a lack of eye contact will make this painfully obvious. As you will see in my earlier post, if what you say is not congruent with your body language, then people will believe your body language and not your words.

Eye contact is necessary during individual conversations. A less obvious context but equally as important for good eye contact is during public speaking or talking to a group. Effective public speakers scan the audience during a talk, maintaining eye contact with listeners in the crowd. When up onstage, keep in mind not to focus on one person the whole time, but move your eyes throughout the crowd. This will make the listeners feel like you are speaking directly to them as individuals, and will keep them engaged throughout the duration of your speech.

Likewise, even in a more casual context of a group or staff meeting, be sure to allow your eyes to move from person to person. Again, this will create the effect that you are speaking to them instead of at them.

 

Focus on the Conversation

Another component of Onstad’s essay that is both inseparable and foundational to her argument for sustaining eye contact is the argument that our devices – most notably, our cell phones – are making us less engaged with those around us. This concept is also important to keep in mind in a business setting, whether we are interacting on a daily basis with a colleague or trying to impress a client.

 

Cell Phones in Meetings

Often in day-to-day meetings, it is considered acceptable to have a smart phone or laptop present, as the rest of the workday continues and people need to keep on top of their tasks and emails. Nevertheless, try to check emails minimally, and don’t have a phone sitting right in front of you – or else you will be tempted to pick it up every time you receive an email. In doing so, you will be removing yourself from the discussion or blatantly disregarding what someone is saying.

It is for this reason that many companies have established a “no devices” policy during certain meetings, notably during staff meetings that occur only once per week or month. Otherwise, members present risk being distracted by other work.

During important and less frequent meetings, such as those with external clients or guests, no devices should be present. Keeping preoccupied with one would not only reflect poorly on you, but also on your company. If your ringer goes off during such a meeting, turn off the phone without checking to see who is calling and apologize after the meeting.

Cell Phones at the Dinner Table

Though phones and other devices are often acceptable in meetings, it is never appropriate to keep one on the table (or on your lap) during a meal. Again, if you are out on a business lunch with a client or a company guest, bad business etiquette becomes a poor representation of your company.

While cell phones on the dinner table are inappropriate, it is equally unacceptable to try to use a phone discreetly – due to the reality that it simply won’t be discreet. In her essay, Onstad describes a situation that happens all too frequently:

You are mid-sentence and suddenly the listener’s eyes slide southward to her own hand or the table or her lap. Whether she glances back immediately or – and this hurts – begins pecking away at whatever device proved more important than the final part of your sentence, the moment of connection that came before has snapped like a twig.

In business, moments like these are not only rude, but they can also be destructive to your credibility.

In daily life, remembering to put down our devices and make eye contact is important if we want to actively engage with our surroundings and with the people around us. In business, doing just that is crucial to effective communication, to displaying the best level of professionalism, and ultimately to advancing your career.

 

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Working a Room: The ABC’s of Interrupting a Conversation

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Whether you’re an introvert or an extrovert when it comes to entering a room full of strangers you break into a sweat and have butterflies flying in your stomach. Working a room can be hard, if you don’t know what you’re doing.

A recent post I read talks about the top four most “uncomfortable” moments when working a room:

  1. Starting the interaction
  2. Breaking off an ongoing conversation
  3. Bringing someone new into your conversation
  4. Interrupting an ongoing conversation

The post offers a few pointers on the last point, “interrupting an ongoing conversation,” as that can be one of the most uncomfortable things to do from the above four.

So if you want to walk up to a group and join their conversation, here are some tips:

First, take a deep breath & realize that people in networking events EXPECT you to break into their conversations. You’re introducing them to new people (yourself) without them having to interrupt someone else’s conversation. Some people will be absolutely giddy that you’re rescuing them from the previous conversation.

Second, breaking into someone else’s conversation takes some guts but it gets easier with practice. It’s as easy as A-B-C:

A. Do what you would do if you saw someone you already know. That is, walk up & catch the eye of one member of the group, then stick out your hand to shake his/her hand.

B. Say, “Excuse me. I’m ____. May I join your conversation?” Amazingly creative, huh? But, as with “Open Sesame,” the group will magically open up to make room for you.

C. Sometimes the group is in a meaty conversation when you walk up, so just introduce yourself briefly with your name (no elevator speech at this point) & say, “You looked as if you were in an interesting conversation when I walked up. Please continue.”

Building your business network by working a room well can be as easy as A-B-C if you know how to do it well and with confidence.

When it comes to business networking, the little things you do make a big difference.

Interpersonal Communication Skills training can be a great way to learn all about working a room including tips on reading body language, prepping up your conversation skills, perfecting your handshake and much more.

How to Make the Most of a Conference

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I recently returned from a conference in Orlando.  I went along with 120 Canadian delegates, all members of WEConnect Canada, an organization dedicated to the certification and support of women-owned businesses. The conference was an exciting and robust exchange of information, ideas and contacts – a valuable experience indeed for women of various expertise and backgrounds in entrepreneurship and business. As most conferences go, such a vast amount of content in such a short period of time requires a lots of planning and strategy in order to make the most of the fulfilling time there. A few tips can help to get you in the right mindset and can keep you focused during the conference itself, enabling the most “takeaways” from a conference rich in content. These tips can be applied to conferences of any topic or theme.

 

Come prepared.

Before you even travel to the conference location, review the schedule beforehand. If you have a choice between simultaneous workshops, research and read about both the speakers and the topics, so that you can attend the talks that you know would best fit your interests and your work.

The schedule will also provide insights as to what you should wear.  If you are not certain of the dress code, ask.  And please err on the more formal side: even if the program recommends casual dress, as the conference may take place in a warm climate or involve lots of walking, remember that you are there to do business and you must make a good first impression.

If the conference offers an accompanying trade show, reading about organizations with booth displays as well as reviewing the trade show floor map in advance can save a significant amount of time. Instead of wandering through the show, scanning the booths and deciding which ones to visit, you can head straight to the ones that you are interested in and would like to engage with. Otherwise, the sea of booths can prove overwhelming if you spend most of your time simply processing who is represented.

Another tip: have some questions ready for the organizations or vendors you are certain you want to visit at the trade show.

 

Take time to reflect after each panel discussion or speech.

Following each informative talk or discussion, take just a few minutes to reflect on what you heard. What was the key message? What were one or two important points that you learned? What can you apply to your own professional growth, or the development of your company? Write these reflections down between the sessions or during breaks. With so much information exchange at a conference, even brief moments of reflection are necessary for internalization and retention of information.

Even if you are scheduled to attend back-to-back sessions, think about these points during your walk between venues. Take time at the end of the day to process and write down takeaways from each unique talk.

 

Actively network, both during the conference and on “off-time.”

Conferences are well known to be great networking opportunities. But don’t limit networking to simply acquiring a stack of business cards without making legitimate connections and lasting impressions. If you meet people that could be really valuable contacts, be sure to connect with them during time you set aside to chat one-on-one, not just a brief conversation between sessions or a networking cocktail.

According to the creative professional think tank Behance, “many frequent conference-goers claim that their greatest conference experiences happened in the ‘downtime,’” when they truly had a chance to sit down and discuss with peers from around the world whom they otherwise wouldn’t have the chance to meet.

 

Follow up with key contacts – ASAP.

Don’t leave getting in touch with fellow conference participants as a “to-do” that will sit on your desk until you have time to get around to it in a few weeks. It’s crucial to follow up with important contacts shortly after you meet them: firstly, so that they don’t forget who you are, and secondly, so that they are aware that you value them as a connection since you have promptly reached out to them.

Be sure to call or email key contacts within a few days of returning to the office – you never know what kind of opportunity could arise from their connection. Another point to stress is to follow up on any and all promises you made, whether it is to connect people, send the title of a book or share a recipe. Follow through with your commitments, big or small.

Conferences can provide excellent spaces for development and can facilitate valuable relationships. Attending with even a minimal strategy in mind will help you gain the most a conference has to offer.

 

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Protect (and Polish!) Your Online Presence

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“If I post on my personal social media site, my boss won’t see it, right?” Wrong. If your name and face is somewhere on the Internet, anyone and everyone will be able to access it. There are countless situations in which an inappropriate posting, email, comment or photo has backfired on someone and they have lost a job opportunity or gotten in serious trouble because of it. Don’t let this happen to you: protect your online reputation. And, while you’re at it, take extra steps to polish your online presence – because, inevitably, a professional connection will find you on the Internet.


Survey what’s already out there. The first step is to find out what already exists, and how easily searchable this information is. Google your name – and check out both the web search and the image search. You may come across old information or photos that you didn’t even know still existed, and will give you a sense of what needs to be cleaned up. It will also show you what appears first in a search. Making sure your search results reveal professional behaviour is crucial: according to this Mashable infographic, 78% of recruiters check search engines to find out more about potential employees.


Adjust your Facebook privacy settings and monitor what you share. Never, ever post any inappropriate photos or status updates on Facebook – especially those referring to illicit behaviour. This is one of the most destructive things you can do to your online reputation.

Even if you’re grown up enough now to post judiciously, there may be some unflattering photos from university days still floating around on your Facebook page. In this case, set your privacy settings so that only you or certain close friends can view your photos (even colleagues can be Facebook “friends,” so don’t be misled by clicking “friends only” viewing). This is also a good idea for future protection; after all, friends won’t ask your permission to post every photo of you that they upload on Facebook.


Tweet positively. Whereas photos are the key representation of you on Facebook, your words are what really matter on Twitter. Again, any inappropriate language or illicit content in tweets are a definite no. Also, even if your tweets are clean, try to maintain a positive attitude in what you post. If a potential boss sees a string of complaints on your Twitter feed, they might assume you’ll bring a negative attitude into the workplace, too.


Emails aren’t private. Any email communications you have with colleagues should be kept strictly professional.  Remember, anything that you write can be forwarded to the wrong person with the click of a button – confidentiality disclaimers aside. If the content of your email is inappropriate – for example, gossip about another co-worker or complaints about a boss – this can lead to some very awkward situations. If you encounter a situation that would merit a complaint about someone, skip the email entirely and address the problem directly with the appropriate person.


Focus on your LinkedIn profile. Work on polishing your LinkedIn profile. This is a professional social networking site, which means it is guaranteed (and encouraged) that business contacts will be viewing it. Make sure your work history, current position, marketable skills and personal information are up to date. The more active your LinkedIn profile, the more likely it is to climb to the top of a search engine’s results list. And that’s the kind of information you want an employer to see.

 

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How to Break Into A Career

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Recent graduates: are you feeling overwhelmed as you begin to head down your career path? Even if you have an idea of an occupation you’d like to pursue, starting out with little or no job history can be daunting. How do you break into a career without having previous experience in that field? Luckily, there are a number of ways you can test the waters and learn about a company or an industry before you are ready to apply. Combining research, networking, outreach, volunteer work and a positive attitude will help you learn more and make connections – and prepare you for an actual job prospect.


Do your homework.

Researching an industry is a huge first step: you need to know all the ins and outs of your area of interest. Start by finding out which jobs are associated with a particular field (for example, communications-related jobs could include a writer, editor, social media manager – the list goes on). Then consider how your qualifications could apply to a particular position.

Also, seek out relevant companies that exist in your area and their backgrounds, such as the number of employees, the range of positions and levels of qualifications in their employees, and their current products or activities.

With a knowledge base of your field of interest, you will have a better sense of what your options are and what kind of company or position you may want to pursue.

Request an informational interview.

Reach out and contact someone who is already working in your ideal field, company, or job, and request to conduct an informational interview. This is an excellent method to continue building your knowledge base. Many people who have reached their career objectives are very willing to help by sharing their experience and wisdom gained during their path to achievement. You can learn not only about the details of their work, but also how they obtained their career goal and what sort of obstacles they had to overcome along the way.

Informational interviews are also a very effective means to network within your field of choice. Contacts will recognize that you are proactive and enthusiastic about an industry, and may keep you in mind if an opportunity arises in their company. So, don’t forget to bring a business card to the interview!

Keep networking.

Besides making connections through informational interviews, be creative and find other means to network with key contacts. For example, go to public events hosted by an organization or company of interest to you. Ask for an introduction if you know a family member or friend with a connection you would like to make. Use professional social networking sites like LinkedIn to build your contact base.

Volunteer.

If there are no current job openings, or if you are not yet qualified to apply for any available positions, start by seeking out volunteer jobs or internships. The more volunteer work that you can financially accommodate, the better, but even one or two days per week is enough to begin building your relevant on-the-job experience.

The benefits of volunteering or interning are manifold: first, you can learn immensely from first-hand experience. Second, the job experience will add a necessary complement to the academic qualifications on your resume. Finally, this is another effective way to build your important base of contacts – and may even lead to a paid job within a company once you have established yourself among its employees.

Heading into today’s job market certainly can seem intimidating. But building your experience, knowledge, and connections in simple yet significant ways will ease the transition as you begin to navigate your career path.

 

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Business Networking Events: 10 Top Tips on How To Work a Room

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how to work a roomDo you get nervous when you walk into a room full of people you don’t know? Sure, we’re all used to networking via social media – tweeting, posting to LinkendIn and sharing on Facebook- those don’t seem to intimidate us much, do they?

But when it comes to a one-on-one business networking event, professional meeting, workshop or seminar, why do some of us end up with sweaty palms and an uncomfortable feeling in the gut?

Agreed, attending an event without any familiar faces can be scary, but NOT if you go with a goal in mind BEFORE you arrive. This will help you “avoid wandering around aimlessly or trying to strike up forced conversations with people who don’t interest you.”

Here are 10 great tips offered by Forbes on “How To Work A Room Like You Own The Place”:

1. Go with a purpose. Remind yourself why you are there. You are using your precious time to network and to make some useful connections, so make sure you aren’t wasting energy. Set a couple of targets like: speak to three new people; or try to learn at least two new pieces of information or gossip.

2. Use inside contacts. If you know the event organizer and he or she is around during the event, ask for an introduction to key people who you ought to meet there. Having a warm overture will make the process of networking easier. It will also save you the time of trying to find people who you don’t know.

3. Be a lone ranger. If you’re attending the event with people you already know well, such as colleagues and friends, don’t fall into the trap of sticking together for the whole event. Talking to people who you already know will lessen your chances of meeting new ones. To extricate yourself, deliberately sit next to someone you don’t know during a talk or a meal that takes place during the event.

4. Get the lay of the land. Observe group formations before choosing whom to approach. Look for people who are most likely to respond positively. These would be individuals standing alone who are waiting for someone to talk to, or groups of twos and threes that are open to new participants. You can see this in their body language: if they are facing outward, chances are they are having a casual conversation and would be happy for others to join in.

5. Be aware of your own body language.Folding your arms in front of your body and looking at the floor forms a barrier between you and the other person and gives the impression that you don’t want to talk to them. In contrast, leaving your arms unfolded and maintaining eye contact will make them feel welcome.

6. Break the ice. Don’t feel like you have to say something profound. Breaking the ice can be as simple as commenting on the venue, the program or the food; asking people where they’ve traveled  from or whether they’ve been to the event or place before; or expressing an interest in why they are attending.

7. Mind your handshake. Most meetings start with a cordial handshake. Put out your full hand, avoiding the half-handed (and halfhearted) grip, which can feel like a cold fish. Shake firmly, but don’t make it a bone crusher. Maintain eye contact and smile as you greet your new potential contact.

8. Ask open-ended questions. These are questions that ask who, what, where, when and how – as opposed to questions that can be answered with a simple yes or no. Your goal is to explore ideas and opinions and also to show your listening skills.

9. Go easy on the business cards. Make each one count, rather than handing them out like a meaningless pamphlet. It’s not about volume–it’s about quality contacts. Be ready to hand out a business card if someone requests it or you think that you have a made a good solid new connection. Forcing it on someone who doesn’t seem to want it just makes you look desperate.

10. Be generous. Offer to help where you can and don’t expect anything in return. Most people appreciate a favor and want to reciprocate. In time, your virtue may turn out to be its own reward.

If you want to master the art of working a room, look no further than Corporate Class’s Working a Room workshop.

Maximizing networking opportunities at meetings, conferences and trade shows is the nucleus of this session. Participants cover a full range of techniques to make connections and build relationships including: making an entrance, mastering the art of introduction, successful mingling and small talk, remembering names, handling food and drinks, plus, advance prep and final follow-up pointers.

Watch a video and learn more about our exclusive 60-90 minute Working a Room workshop here!

 

Are Men More Strategic Than Women?

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executive presenceAre you a woman leader seeing your equally skilled male counterparts climb the corporate ladder while you get left behind? Does a promotion that you’re the perfect match for always seem to elude you? Ever wonder what’s stopping you from landing a senior level management position?

In many organizations (whether they voice it out or not) it is a commonly held belief that women are NOT as strategic as men, and hence many male senior executives believe that although skilled and talented, women are just not ready yet for senior-level leadership in the firm.

In a recent article published by the Huffington Post, leadership strategist Rebecca Shambaugh strongly disagrees with the above commonly held belief. She states that:

…in working with and coaching hundreds of women leaders, there’s no question in my mind that women are strategic thinkers. After all, most women constantly fill multiple roles. This requirement gives them critical problem solving skills and the ability to orchestrate complex situations — two areas that are closely related to strategic thinking skills. So the issue is not that women aren’t strategic thinkers. The problem is that they sometimes don’t come across that way. And in business, as in life, perception is reality.

So how do you as a bright, talented executive woman come across as more strategic? Here are 3 key areas you need to focus on: Building cross-departmental experience, developing executive presence and using the right words.

Broad-based Experience – Relative to men, women often lack the strategic experience that comes from time spent in P&L, operations and line positions. In addition, women tend to mistakenly believe that they need to be experts in their current position or functional area. As a result, they focus intently on that aspect of the business or organization, narrowing their perspective.

Instead, women need to proactively seek positions, projects, and assignments outside of their position, department or area of expertise. Cross-functional and external assignments offer a broader perspective, the opportunity to stretch and grow, a better understanding of how the pieces of the business fit and work together and a more integrated, strategic view.

Executive Presence – A recent study identified the top three differentiators that make for a successful executive, and one of those key differentiators is executive presence. At the senior ranks, everyone has technical competency, but not everyone has presence. Presence is the way you carry yourself: The persona that you convey in meetings and conversations. Executive presence is characterized by self-confidence, a sense of authority, decisiveness and assertiveness. Women have a tendency to be helpful and polite to the point of not stating their opinions or defending themselves as an authority.

If you are a woman who wants to enhance your executive presence, know and state your opinions firmly, backing them with strong rationale. Ask thoughtful, strategic questions rather than simply sharing information and blindly agreeing with others. Boards and executives are looking for people who can challenge old ways of thinking and doing. Don’t personalize situations. See business as business. Feelings don’t count … organizational goals do.

Language – Oftentimes, women’s choice of words when communicating can send the message that they are not as strategic as men. It’s not necessarily what women say but how they say it.

For example, consider a senior level, female HR professional who is concerned about a lack of cross-collaboration within the organization. She presents to the executive team “an initiative to create a more inclusive culture,” but the bottom-line focused senior executives tune her out. Consider the difference if she had reframed the proposal to reflect a more strategic approach: “Given the reality of our current talent shortage, we need to look at a human capital plan and develop an inclusive, learning-based culture that will align with and support our growth strategy.”

All leaders — men and women — need to speak the language of business. When presenting information, reports or proposals, do your homework first. Consider the strategic aspects of your project. How does it fit into the organization’s vision, business strategy, growth plan or annual goals? How will it drive better business results? You must understand how it will impact the bottom line and be prepared to communicate that connection clearly and succinctly.

Now that you know that you need to gain varied experience, build executive presence and use just the right business language – Where do you begin?

That’s where we can help. In order to be perceived as more strategic you’ll have to make a few adjustments, but the good news is it’s not difficult or complex – all you need to learn is how!

Corporate Class’s exclusive one-on-one training sessions will not only help you become more aware of your strategic capabilities as a woman, but we’ll also show you how to build executive presence and use the right body language to get ahead in your career and hopefully bag that next promotion!