Developing Executive Presence is a personal journey. After all, Executive Presence reflects an individual’s self-presentation, conduct, attitude and reputation.
However, environment can have a great effect on Executive Presence as well. In order to encourage your employees to recognize and improve their own Executive Presence, as a leader in your company you can aim to create a workplace culture that fosters Executive Presence.
The more that your employees are aware of and committed to developing their own Executive Presence, the better your company’s image will be. The behaviour of your employees will reflect positively on your organization, allowing it to maintain a great reputation and make excellent first impressions on outside clients and partners. This can only lead to success for your company.
How can you promote Executive Presence as part of your workplace culture?
- If you lead, others will follow.
Staff members often follow the lead that management-level employees establish. For example, if the boss is consistently late, certain employees may begin to believe that this is acceptable behaviour in the company.As a leader, you can inspire staff to develop their Executive Presence by exhibiting it yourself. Set positive standards by demonstrating composure under pressure, maintaining an excellent reputation, communicating effectively, keeping a polished professional image, and other qualities that are included in the three pillars of Executive Presence.
- Be clear about dress policy.
You do not need to be aggressive about enforcing rules, but a clear and consistent policy for the dress code will allow professional image to be the norm in your office culture.Especially for organizations that uphold a “business casual” dress code, lack of a clear policy can lead to image and attire slipping farther and farther away from professional standards. A defined policy – and adhering to that policy – will ensure that everyone is on the same page.
- Foster good communication among employees.
Communication is one of the key pillars of Executive Presence. Therefore it is essential that your employees can communicate well with each other and with external contacts.To ensure this in your office, it is important once again that you set the tone by demonstrating good standards. Maintain a good rapport with your employees, position yourself as friendly and approachable, and establish clear and preferred channels of communication. To encourage your staff to communicate well with one another, promote team-building activities that will establish trust among staff.
- Invite staff to participate in Executive Presence Lunch and Learns.
There is no better way to foster Executive Presence than by providing your employees the opportunity to learn about it firsthand. A Lunch and Learn is an excellent context to do so: it is a learning opportunity that is effective and does not require staff to give up too much time out of their days.
Our Lunch and Learn series on the Executive Presence System is a series of interactive workshops formulated to develop Executive Presence. These fast-paced 60 to 90 minute sessions encourage participants to play an active role throughout the process, ensuring that participants are engaged during the entire session.
Remember that Executive Presence can benefit not only an individual, but also a company as a whole. How does your workplace culture encourage Executive Presence?