Twitter is one of the most influential marketing tools today. On Twitter, your company can share its products, services, and brand on a global scale; it is also a way to stay connected with other organizations and individuals. As it is both free and easy to use, there is no reason why your company shouldn’t be on Twitter. That said, knowing how to tweet effectively is not innate – there are strategic methods and types of content on Twitter that can make your brand noticed and influential. Here are a few ways for your company to get started.
Launching new products and services
Even if your company is not planning a strategic marketing campaignfor a new product or service that may be lower impact outputs, there is no reason why you can’t generate “buzz” on Twitter by creating a soft launch of your company’s most recent developments.
If there is a major public announcement on your company’s schedule, ensure that the company tweets complement your marketing plan by simultaneously announcing and linking to the relevant content.
Cross-promotion of company material
Use Twitter as a way to promote other online content that your company produces, such as blog posts or e-newsletters. Tweet a short snippet from the material, like a fact or quote, followed by the link to the post. This will entice your followers to learn more and will encourage them to further explore your online materials.
Live tweeting from conferences or events
When you tweet from an event, users will know what your company is involved in and see the initiatives or organizations you are engaged with. Live tweeting has a certain excitement that is unique to its form with on-the-spot updates in real time, as well as the different opportunities for content – like great quotes from a keynote speaker or instagrammed photos from the middle of the action. If there is a known conference or event hashtag, be sure to include it in your tweets so yours will be part of the event stream. If there is no hashtag, be a trendsetter and make one up!
Engagement with other organizations of interest
Another good source of content is by retweeting other organization’s tweets, or articles that are of relevance to your own company’s work. This strategy has added benefit: another company’s account will notice your engagement and may retweet your tweets as well – which will expand the reach of your content to other users beyond your own followers.
Frequency is key
It is important to keep your Twitter account regularly updated. Since tweets are short at a limit of 140 characters, it is generally seen as a fairly constant stream. If possible, update your corporate account nearly every day. The more frequently you tweet, the more your followers see your brand.
Align your Twitter profile with your company brand
Brand consistency among all your media platforms, including your website, social media accounts, and printed materials will make your brand both more memorable and more professional. In addition, make sure that your brief profile summary on Twitter adequately captures your company mission.
Practice good Twitter etiquette
Ensure that your corporate Twitter account – as well as the accounts of your employees and colleagues – is handled with social media etiquette in mind. For more on best practices on social media, start with these suggestions from our blog and consider bringing social media etiquette training to your office.
The visibility that your brand can achieve on Twitter, as well as the endless opportunities for connecting with other companies, showcasing your products and services, and sharing relevant materials, is reason enough for your company to join Twitter today. And don’t forget to follow us @CorporateClass!