No matter where you’re presenting or to whom there are some simple but important rules to keep in mind, to make sure your audience is glued till the end and convinced by your message.
So, how do you turn a boring, average presentation into an awesome one?
Rand Fishkin of SEOMoz shares “8 Rules for Exceptional Slide Presentations” that are summarized by Business2Community:
Rule #1: Show, Don’t Tell
Use graphics and images…don’t leave a bunch of text on a page if you can use visuals instead.
Rule #2: Bullet Points Kill Kittens
What the presenter Rand Fishkin means by this is that if you put a bunch of bullet points on a slide, it’s as bad as killing a kitten. This rule is related to Rule #1…rather than listing five or seven bullet points on a single slide, make one slide for each point and try to find a visual to represent that point.
Rule #3: Craft a Narrative
In other words, tell a story with your presentation. Rand suggests this particular narrative flow – a) loss, b) a journey, c) a test, and d) a return.
Rule #4: Target The Content To Your Audience
Know your audience. Ask yourself, “What is my audience curious about?” and “What do they already know?” Present specific things that speak to the right audience.
Rule #5: Format Slides Intelligently
Maintain design and layout consistency across all of your slides, such as placing the title in the upper left, logo in the upper right, etc.
Rule #6: Connect Emotion To Your Slides
Get your audience to connect and respond emotionally. Your audience will be more likely to remember your presentation.
Rule #7: Actionable Is Better Than Interesting
Get your audience to say to themselves, “Hey, that’s something I can do!” versus “Oh, that’s kind of interesting.” You want your audience to implement the things that you suggest. Doing this well is related back to Rule #4 around knowing your audience.
Rule #8: Leverage Multimedia
This helps with Rule #6 in terms of eliciting emotion from your audience. There are a bunch of available sources of multimedia content on the web (just remember to give credit where credit is due!).
See the full presentation below:
An effective presentation takes more than multimedia, a knack for creativity or using humor – to really make your presentation shine you need to project your voice to deliver with authority, think on your feet and use the right body language. Contact Diane Craig to learn more about delivering effective presentations today.