In a recent article published in the Huffington Post,”the cabin crew of Virgin Australia–formerly Virgin Blue–has been asked to participate in a program called Elevate, an etiquette, wine-appreciation, grooming and body language class, in an effort to try to win business customers from flailing rival, Qantas.”
What’s the reason for this kind of business etiquette training in the airline industry?
As explained by Mark Hassell, the airline’s group executive of brand and customer experience, their aim is that they “want to retain of the spirit that exists within Virgin service style and service behavior but put it in a context that is equally relevant for business-purpose and corporate travelers.”
Large and small corporations are realizing the benefits of business etiquette training. No matter what some might say, etiquette and class never goes out of style.
Small details matter and you might be surprised to learn the kind of etiquette training cabin crew undergo to ensure the best possible travel experience for business and first class travellers.
Earlier this year, Virgin Atlantic’s flight attendants were given whispering lessons to have a “calming effect” for Upper Class passengers. “It is incredibly important that all Virgin Atlantic’s cabin crew have their skills honed in order to provide the most comfortable experience possible for our passengers,” Richard Fitzgerald, Virgin Atlantic’s whispering coach, said at the time.
No matter what your business, you and your people deserve customized business etiquette training to set yourself apart from your competitors and stand out in front of your clients.
For etiquette training for Toronto businesses contact Diane Craig to learn how she can help.