Many organizations monitor social media usage, in fact some corporations ban employees from indulging in social media at work completely.
According to a new report from Gartner, “corporations are starting to embrace technologies used to monitor employee Internet use, with 60 percent expected to watch workers’ social media use for security breaches by 2015.”
Employees should be careful about “inappropriate” work-related posts on Facebook and other social media sites, said Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse.
“There’s no doubt that the growth of social networking has created a paradigm shift for organizational security monitoring,” he said in an email. “Employees should be aware that their activities may be monitored by their employers, although the precise legal parameters for doing so will need to be developed.”
If you need your employees to use social media at work for brand management and marketing purposes it is important for them to be aware of proper social media etiquette so that your reputation is protected at all times.
Employees on the other hand, need to be aware of social media etiquette so that they can not only maintain their organization’s professional image but also their own.
Here are some do’s and don’ts of social media etiquette as shared on the Huffington Post:
What You Should (and Shouldn’t) Post
- Do not post negative, controversial, rude or potentially insulting commentary in online spaces.
- Do not speak ill of others, or publicly deride competitors — good sportsmanship reigns.
- Keep discussions about office politics off all social networks — even those that you consider private.
- Do not use social networks to air dirty laundry.
- Respond respectfully to commentary aimed at you — or do not respond at all.
- Promote others more than you promote yourself to avoid self-aggrandizing.
- Be supportive of others and treat them with the same level of professionalism that you’d ask for yourself.
Social media etiquette is more important now than ever, on a corporate level all the way down to an individual level. Social Media Etiquette training is a part of Corporate Class Inc.’s Techno-Communication Skills training course. Contact Diane Craig to learn more about it today!