Think you don’t need an image consultant? Think again.
Research suggests that 80% of all communication is visual. The people who know this best are image consultants. Their entire focus is to help people master the art of communication visually and in many other ways.
There’s no secret that in both your personal and professional life people will form a first impression of you within a few seconds of meeting you, as Suman Agarwal, Director of Image Consulting Institute in Mumbai, India told DNA.
She states that, “…one needs to dress as per role, goals, occasion and personal characteristics like body shape, personal colours etc. Clothes have a huge communication of their own and if one is not careful one will create a wrong message.”
What do trained image consultants notice that most people might not?
She points out that technically there are eight body shapes and 88 variations within them. And one needs to dress based on their body variation. “This is called countering and repeating techniques. You need to counter a negative variation and repeat or enhance a positive one. For example, if you are a triangular body shape, meaning lower body is much wider than your upper body then you need to balance the upper body with the lower body with the help of clothing. Only expert image consultants can advice on this,” says Suman.
If you’re thinking “Well, all this sounds great – but at what cost?” A lot of times in my own image consulting business, clients are surprised at just how affordable it is to get the advice you need to get others to perceive you better, and that shopping for clothes and acessories does NOT mean you need to max out your credit cards.
Interestingly, Suman insists that image makeover doesn’t really mean getting an expensive wardrobe. Getting into the technical details, Suman clarifies, “In fact, the four A’s of image are defined as Appropriate, Authentic, Attractive and Affordable. Once a client’s clothing need is identified, an image consultant offers shopping services to help them buy. They are taught to buy using the concept of ‘cluster’, which means buying clothes in such a way as to ensure maximum variety and flexibility across various lifestyle needs.”
Coaching with an image consultant has helped many like you reinvent their image, build confidence and get ahead in their career. In just a few sessions with an trained image consultant you can transform yourself from being average to being awesome. More power to you!