Corporate branding has many forms; so naturally, I’m always on the look out for opportunities to enhance a client’s image. My areas of expertise are a very specific series of branding touchpoints —customer service, employee training, and employee image — but sometimes I see an opportunity to jump into other arenas.
A case in point is customized corporate apparel, or so-called logo wear. Corporate golf tournaments, for example, may include polo shirts with the company’s logo, as part of the day’s package. But there’s another category of T-shirts — a far cry from Clubhouse-appropriate attire — and that’s the Promotional T-shirt. Known in the trade as “blanks,” these wholesale blank t-shirts provide an ideal canvas for presenting company logos, slogans or messages in an informal way.
Jody Steinhauer of The Bargains Group Ltd is an expert when it comes to promo T-shirts. Her firm sells literally thousands to companies in search of high quality, pristine white T’s with a full size range and I might add, a magic price of $2.00 each, before printing. Custom T-shirts Canada
Conventions, picnics, product launches and fund-raisers, all these events are perfect for what Jody describes as her “walking billboards” and to ensure company employees stand out in a crowd. As Founding President of The Bargains Group and CBO (Chief Bargain Officer), Jody is a wealth of knowledge when it comes to printing her product. The Bargains Group will arrange for eco-friendly, water based printing at one of Canada’s largest print facilities.
The Bargains Group stocks a massive range of apparel from the $2.00 T-shirt blanks to ubiquitous golf shirts, team wear and athletic wear, all at discounted prices. Then there are the seemingly endless other categories: canvas totes, duffel bags, sport bags, water bottles, corporate gifts — and many products can be customized. Personalized promotional products
Jody is an interesting anomaly in the realm of discount wholesaling. For starters, she’s a fashion graduate with a keen sense of style and a high taste level. She started her business on a shoestring — with only a phone, fax machine and $1,000 — at her dining room table HQ. From these humble beginnings, Jody has grown her business dramatically and in 2001 she was selected from over 1,200 nominees in the Report On Business nationwide search for the Top 40 Under 40 Award. The same year, she received the Canadian Woman Entrepreneur of the Year Award, in the Innovation Category.
Jody is adept at balancing her high-powered career with her marriage, children and family but there’s another chapter in this remarkable woman’s life that deserves recognition — her commitment to community and focus on “giving back.” Jody has received numerous awards for her humanitarian achievements and her innovative approach to social concerns. She is the driving force behind two very special charities, Project Water and Project Winter Survival.
In the ten years since Jody originated Project Water, her team of volunteers has distributed over 1 million bottles of water to homeless people over the course of Toronto’s extremely hot summers. Project Winter Survival offers essential items including scarves, hats and even sleeping bags to people living on the street.