We created a wardrobe plan for Liz; “reorganized her lingerie drawer” with flattering new undergarments and now, the big day had finally arrived. We were going shopping! This time our destination was Freda’s, a one-stop shopping experience in the heart of Toronto’s Fashion District.
It was going to be a long day. Extensive editing left Liz with a minimal wardrobe; we were starting from scratch. Experience told me that Liz — like many clients — could be overwhelmed by the great number of choices. I reassured her that I did, indeed, have a plan.
More than a shopping spree, this was going to be a hands-on learning experience. Liz would make endless changes as she tried on all the various colours and styles we had discussed. Her budget was limited so my first stop at Freda’s was the sale rack— just in case a hidden treasure lurked there, waiting to be discovered. I reminded Liz that regardless of how tempting the price was; a bargain didn’t qualify for consideration unless it met all the criteria:
• Item on the wardrobe plan
• Right style and colour
• Quality fabric and workmanship
Liz remained calm throughout the entire process and changed from one outfit to another as we discussed the finer points of tailoring, fit, mixing and matching. I stressed the importance of good accessories — sacrifice quality and the art of accessorizing is lost.
When the day was finally over and the shopping bags filled, I was delighted to realize — Liz discovered she loves to shop!
“I usually find business attire uncomfortable (I don’t think I’m alone on this!) and although everything I tried on at Freda’s wasn’t as comfortable as my ‘lululemons’ — most things paired fashion and comfort brilliantly.
I immediately saw the difference in quality between what I typically wore in the past, and the new standards Diane has instilled in me. She had me try on some things that weren’t particularly flattering — not my favourite part of the day, but a necessary evil and terrific learning experience.
Each outfit Diane developed was finished with accessories. She found an amazing suit and paired it with a large silver necklace for a gorgeous, classic look. Then she gave the suit a dramatic edge that I love, with a tortoise shell belt and a pair of industrial earrings — what a transformation! This exercise showed me how important it is to use accessories to set the tone of my outfit and achieve my desired look. Before I wore belts for practical reasons but now they’re my new favourite accessories!
Although I’m far more confident about shopping, I’ll take along the Personal Style Guide Diane prepared. In the meantime, I can’t wait to show off the new me.”
A final note: I’m always looking for the optimum suppliers for my clients. I need to feel confident that when my consultations are over, they’re in good hands as they continue to build their wardrobes. My standards are high: I look for knowledgeable staff, impeccable service, tremendous variety, excellent fitting and alteration capabilities. Freda’s is the perfect problem-solver! All the must-have elements are there. This remarkable store carries designs by Freda, manufactured on site, and numerous other designers. Every category is covered from fun casual wear to business attire — even cocktail clothes and evening gowns. There’s a wonderful, varied selection.
One of Freda’s unique features is the large and sophisticated in-house manufacturing facility. Imagine you’ve spotted the perfect suit, but want a special colour — or great dress but want a lighter fabric. No worries! Because all the designing, sewing and finishing are completed upstairs. This makes shopping a dream come true for anyone with “challenging” body proportions. At Freda’s, the possibilities are endless. www.fredas.com
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