The real foundation of a wardrobe plan is just that — foundations. Today, most women’s lingerie drawers hold a diverse mix, from luxurious lacey confections to functional, full-support sport bras. There are special undergarments for wearing with knits and tees, bras with artfully engineered straps designed for halters or backless dresses, seamless bras, strapless bras, demi’s and body shapers — the list is endless. And yet, experts say that the vast majority of women have never been correctly fitted. Not only are they wearing the wrong bra size, they’re not doing their figures “full justice”.
And this is where Melmira, North Toronto’s wonderful bra boutique comes into play. It was time to take Liz on her first shopping trip: destination Melmira, www.melmira.com.
I explained our mission was to find the right pieces to enhance her figure and ultimately, form a base for her wardrobe. Undergarments play a key role in improving both the look and fit of clothing. Equally important is the psychology of lingerie — almost like a secret security blanket. A woman’s confidence increases when her underclothing holds everything in place and feels superb next to her skin.
I had made an appointment with Holly, one of Melmira’s owners, for a custom fitting. There is no substitute for expertise and experience when it comes to fitting bras; everyone on staff is a trained professional at fitting undergarments and swimwear. After a warm welcome, Holly ushered Liz into a large, private fitting room. We discussed Liz’s lifestyle, colour palette and wardrobe plan before Holly left to select a range of bras. Our goal was to address Liz’s basic undergarment needs and help her become more discerning about fit. As Holly showed Liz the difference between bras to avoid and flattering choices, it was a true “before and after” experience. The entire process took about an hour and included some tips from Holly on fit, quality and care. Liz made a final selection of two bras that are ideal for her immediate needs — both flattering and supremely comfortable!
Liz has the last word:
“The staff at Melmira is phenomenal. I’ve never experienced such amazing customer service. I don’t have a large bust and was skeptical that I’d see any difference between a new bra and what I owned. I walked out with two!
The bras are so comfortable I feel as though I could go for a run and they aren’t even sports bras. I tried on a jacket in an old bra, and then changed into a new one. The jacket looked so much better — I was pleasantly surprised.”
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Tuesday, January 26, 2010, 3:00 pm Eastern, 12:00 pm Pacific