December 17, 2003

Dear Name Goes Here,
First, may you and all your loved ones enjoy the very best that this wonderful holiday season brings and please accept a sincere wish of peace and warm greetings from everyone here at Image International.

The fact remains that the holidays are anything but peaceful, with gift-purchasing, social events large and small and, of course, extraordinary entertaining occasions coming at us from all directions. It's crucial, therefore, that you remain equipped to deal with every sort of circumstance so the events of the season will be as memorable and flawless as they are meant to be. That's why we're dedicating so much of this issue of the newsletter to seasonal entertaining, both at work and on the domestic scene.

What's more, Image International and Diane Craig have been in the spotlight more than ever over the past few months; and our team has a full line-up of exciting new programs, products and tips for you, our cherished clients. We're thrilled to be able to tell you about them now, before other members of the public get to hear.

So enjoy this issue, make the most of the season, and please have a joyous and safe holiday!

Joyeux Noel.

'TIS THE SEASON OF
MEETING AND GREETING

7 tips that'll take the worries out of holiday socials

The holidays brings out the socialite in all of us; and whether you're attending your company's seasonal fete or your spouse's staff party, you'll want to be remembered by the other guests for your savoir faire and style; not for any faux pas that might trip you up over the course of the celebration. So here are Diane Craig's Super-Seven Business Holiday Etiquette Tips. (You might want to print this page, photo copy it and pass it around the office, incidentally. It could be the best Christmas present some of your colleagues receive.)

1. Err on the side of elegance
It is always best to be overdressed than underdressed. If your invitation does not specify a dress code, call and ask what is the expected dress. If the invitation says "Black Tie Optional", wear your most formal suit or Tuxedo. Personally, I resent receiving such an invitation. It is like saying, "We wish you could come wearing a Tuxedo because we want our event to be special and us, the organizers, the CEO, the management team will wear a Tuxedo BUT if you do not own a Tuxedo or do not want to rent one, we still want you to come and join us. Results: Those wearing a Tuxedo feel overdressed and those not wearing a Tuxedo feel underdressed.

2. Prepare your elevator pitch
Come prepare with a ten-second self-introduction. This introduction should say something about the reason why you are attending this event. You are the spouse, the speaker, a supplier or the entertainment. Say something meaningful about yourself, something that has to do with that particular event.

3. Respect the elders
Always introduce a junior to a senior. Example: Mr. CEO I would like to introduce my assistant Ms. Stone. Ms. Stone just started working with us last week. The most important name is always spoken first.

4. Forget thee not
If you must introduce someone you just met to a colleague and you forgot either name, just say "I don’t believe the two of you have met?" You can be assured that in our culture, we do not feel comfortable with pregnant pauses and the two will introduce themselves.

5. Play your cards right.
Always have business cards ready. You never know who you will be meeting. When it is a social event, exchange your cards discreetly.

6. Getting a grip
When you get to your table and people are already seated, before you sit down, go around the table and introduce yourself. If someone arrives at your table and you are already seated and they do not introduce themselves, take the lead and introduce yourself.

7. Bid farewell well
When you leave, say good -bye to those you met and especially to the person who organized the event. They might be busy talking to someone else but you can ask permission to interrupt them briefly just to say thank you and good night.

HOUSE RULES
Office parties are not the only occasions where elegance counts. Here are some ideas that'll help make those holiday-time housecalls a delight.

The first question is always: What should you bring when somebody asks you for dinner? The answer is easy. The hostess/host gift should be ephemeral. The rule is, the dinner does not last forever so neither should your gift. Flowers, chocolates or wine are ideal. If you bring wine, do not expect your host to open it. She or he might well have planned the entire menu with very specific wines to go with each course. If you arrive with chocolates, the savvy host will offer some of the chocolates you brought with coffee after dessert.

What if you are served a dish you do not like? This shouldn't happen. Experienced hosts and hostesses ask guests if they have any food allergies or particular preferences or dislikes, such as shellfish, spinach or even meat. You'd be surprised how candid and grateful guests will be if they're asked. However, sometimes, you might be served a dish that for some reason, you simply cannot eat. So don't.

Let’s say you are served a cold soup and you just don’t like it. Take your spoon, get it wet, bring a tiny bit to your lips, just brushing your lips and put your soup spoon in a finish position.

If you are served an underdone or overcooked steak don't send it back. Just grin, nibble and then eat heartily once you get home.

FORKS 101: END YOUR FLATWARE WOES

Wherever you're dining, eat from the outside in. Assuming the flatware is laid properly, it is used according to when the food is served. If the salad is served after the main course, you will have, from the outside in, on the left of your place setting, the fork on the left and the salad knife on the right, facing you, then the dessert fork and the dessert spoon. Even though the dessert spoon might seem large, when a spoon is placed above the main dinner plate, it is for dessert and not soup. The soup spoon is always to the right of the main dinner plate.

WEBSITE PICK OF THE MONTH

Finally, let's raise our glasses. While your logged on, why not visit one of Image International's favourite informative websites: Riedel Crystal.

With a click of your mouse, you get a fabulous cyber tour of the Austrian headquarters of the amazing Riedel Crystal company, which was founded by Johann Leopold Riedel 10 generations ago in 1756 and which has been producing some of the world's best stemware since. For example, in 1958, Riedel introduced the Burgundy Grand Cru glass, the only stemware on permanent display in New York City’s Museum of Modern Art. In total, Riedel has designed over 100 glasses.

A descendent of the company founder, the current proprietor Georg Riedel has spent many years painstakingly ensuring that there is a perfect glass for every type of drink. And using the Riedel glass selector, you can take advantage of all this accumulated experience and expertise to discover the Riedel glass best suited to any beverage. The site is a trip to another world, where artistry and glass making meet. So until next time, prosit!


'TIS THE SEASON OF
MEETING AND GREETING

7 tips that’ll take the worries out of holiday socials.

HOUSE RULES
Office parties are not the only occasions where elegance counts. Here are some ideas that’ll help make those holiday-time housecalls a delight.

IN THE NEWS

TRIVIA OF THE MONTH

UPCOMING EVENTS

CLIENT AND SUBSCRIBER COMMENTS

NEW PROMOTION

WEB SITE PICK OF THE MONTH



IN THE NEWS

If the recent and upcoming press coverage of Diane Craig and Image International is any barometer, it's clear that there's never been more interest in etiquette and professional protocol:

December 5th: Diane Craig receives the Meritorious Service Medal from the Governor General of Canada – So much to say, so much to tell! SEE OUR NEXT ISSUE AND READ ALL ABOUT DIANE’S DINING EXPERIENCE AT RIDEAU HALL with Her Excellency Adrienne Clarkson, The Queen’s representative to Canada.

December 8th: Diane appeared on Rogers TV for an entire hour to discuss Christmas Etiquette

Dec.26th: Diane will appear on the New RO, Morning Talk show - all about New Year’s Eve Celebration!

Other coverage: The Globe and Mail published a story about business etiquette, featuring Diane; The National Post wrote about Dress, Dining and Business Etiquette featuring, you guessed it--Diane Craig; the Ottawa Citizen asked Diane to critique the appearances of the three Ontario provincial party leaders; and Diane was also highlighted in such publications as The Australian Diplomat Magazine; Ottawa Business Journal and Calgary Business Magazine.

TRIVIA OF THE MONTH

In what year did we start sending commercially printed Christmas cards? and In which city does the Christmas originated?

The first person to answer it correctly will receive a free 15-minute phone consultation with Diane Craig, President of Image International. The winner and the next 9 people who are first to send in the correct answer will be entered to win a free copy of the Executive Dining Etiquette CD (value $49.95 CDN) together with the other first 9 people who send the correct answer. Don't miss our trivia question. It's a fun and rewarding way to learn.

Don't delay! Send your answer to dianecraig@imageinternational.ca. The draw will take place on January 2, 2003. The correct answer will be posted at our web site and the winners notified on January 5th, 2003.

UPCOMING EVENTS:

Visit Imageinternational.ca to learn about our new training Training Program on Dress, Working a Room and Dining. And you can take the course from the comfort of your home or office because it's completely on-line and by teleclass. That's right. For one hour a week for six weeks starting January 27th. Registrants will receive material in advance to prepare questions and you will also receive our CD-ROM on Executive Dining Etiquette to prepare for the segment on Dining. The cost: $349.00 U.S. You can save $100 if you register before January 1st. The lower price is $249; payable in three easy payments of $83 per month.

WE LEARN FROM OUR CLIENTS, TOO

Here are a few of the great things clients have said about us. Better yet; they said them to us. It's another lesson: Never underestimate the power of positive feedback.

Dear Diane: I wanted to let you know how very much I appreciated my time with you and with Pat, your makeup artist. As I told you, I had lost about 45 lbs and was feeling like I needed to spruce myself up. At age 58, I just wanted to look good and feel great. The tips I got from you, as well as the understanding of body shape, etc. were invaluable. I see clothes in an entirely different way. But most importantly, I feel that you really understood me, the time I was prepared to spend on myself, the styles I would really wear, and other important things like that I went through my closet, rejected everything that was wrong, colour, neckline etc. A trip to the consignment store followed. I was left with a small, yet usable wardrobe. Then I shopped with more confidence than I have ever had. Four new tops, a wonderful chocolate brown denim pant suit from Shepherd's (www.shepherdsfashions.com) et me up for fall. I really appreciated the referrals you gave. Had a hair consultation with the won derful lady and have had my new haircut. Couldn't believe the compliments on my hair, lipstick and style--and with very few changes not too much money. You are talented in your field, caring in your approach, and non-judgmental in your advice. I loved the whole experience.
Many thanks from this "casual chic".
Mary King
Ottawa

And this one Dear Diane: The participants loved your session--really was the most fun we've all had in a long time. They truly do appreciate that your session gave them great value, especially from a very personal perspective.
Linda Allan
Vice President, Client Relations
Aon Consulting Inc.
Toronto, Ontario, CANADA

NEW PROMOTION

Hot off the Press! The Image International long-awaited Wardrobe Planning and Email Etiquette guide is now ready! You can purchase the hard copy or the CD-ROM, a PDF format of the manual or the combination special. Just visit our website to get all the information: Click here

We hope you enjoy our December newsletter and we want you to share it with your family, friends, clients and colleagues. If this issue was forwarded to you, and you would like your own free subscription, click here

DON’T MISS OUR NEXT ISSUE:
Governor General Adrienne Clarkson celebrated and dines with Image International President Diane craig. “Was I nervous?” Diane asks? “You bet.” But does etiquette training pay off in situations like this? “Mais oui”



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