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Corporate Class Inc. Resources

Image Consultancy
and Business Etiquette

Educational Resources and Personal Evaluation Tools

Educational resources and personal evaluation are two tools we use often to mentor individuals on how to exemplify a compelling and lasting executive presence. We would like to offer you a number of free introductory tools to help you begin developing your own personal brand.

Our free monthly newsletter, tip sheets and documents, useful links, and glossary are excellent resources to learn more about putting components of executive presence into action. Our weekly blog also provides you with tips on developing your personal image, networking and business etiquette.

Our free executive presence scorecard, reputation capital quiz, and etiquette IQ quiz provides an opportunity for self-reflection by identifying your strengths and weaknesses related to your business protocol and self-image.

Subscribe to Our Newsletter

Our newsletter is sent once per month. It offers readers exclusive insights, not found on our blog, on developing executive presence and your personal brand. The newsletter offers you opportunities to enhance your executive presence through workshops, products and programs as well as premium information that you can put to use yourself during a networking session or at the office.

To subscribe simply provide us with your name and email address. Unsubscribing is as simple as clicking the ‘unsubscribe’ button at the bottom of each monthly newsletter. Your email address will remain confidential.

We respect your privacy. The information you submit will be used only for the stated purpose. We will not share your address with any third party. Privacy Policy

Free Tip Sheets & Documents

Color Analysis Guide: Our well-regarded color analysis guide is typically used as part of our personal image coaching sessions. Discover what color palette brightens your eyes and skin tone to bring a healthy glow to your face.

Top Ten Tips for Tweeting: Often discussed during our Executive Presence workshops, this list of tweeting best practices provides you and your employees’ direction on how to best navigate the Twitterverse.

Bonus: The Baltimore Workplace Civility Study

To access these free resources, please provide us with your name and email address. In addition to these resources, you will also receive our monthly newsletter, which provides you with additional tips and tools for success. Unsubscribing is as simple as clicking the ‘unsubscribe’ button at the bottom of the newsletter. Your email address will remain confidential.

We respect your privacy. The information you submit will be used only for the stated purpose. We will not share your address with any third party. Privacy Policy

Executive Presence Scorecard

What is Executive Presence? How can you or the members of your team get that look of success, that level of comfort and skill sets needed to project credibility and instill trust?

Assess your current skill sets or those of the members of your team in 10 specific key areas. Within less than 5 minutes you will gain key insights to what you, or some members of your team might be missing to project that executive presence.

Once you have completed the appropriate scorecard, either for yourself or your team, contact us directly after to schedule a 15 minute free phone consultation to discuss the significance of your score.

Individual Report Team Report

Free Etiquette IQ Quiz

Did you know that when it comes to client communications, how you act and look is more critical than what you say? In fact, many business deals have been lost because of a lapse in business protocol. Indeed, your ability to skillfully handle a business meeting or conduct yourself in a refined manner at the dining table can create indelible "moments of truth" for your clients and colleagues. The "truth" is they would rather conduct business with someone who is in the know. Do you know what your business protocol I.Q. is? Take the following quiz to find out.

To access the quiz, please provide us with your name and email address. In addition to the quiz’s insights, you will also receive our monthly newsletter, which provides you with additional tips and tools for success. Unsubscribing is as simple as clicking the ‘unsubscribe’ button at the bottom of the newsletter. Your email address will remain confidential.

We respect your privacy. The information you submit will be used only for the stated purpose. We will not share your address with any third party. Privacy Policy


Provided in this section are definitions for some of the words used in this website. Each word includes a standard Dictionary definition and for some, also includes a Corporate Class Inc. variation on the definition.

Analysis: A spoken or written presentation of a study.

Appropriate: Suitable for a particular person, condition, occasion, or place; fitting.

Behaviour: The actions or reactions of persons or things in response to external or internal stimuli.

Boardroom: A room where a committee meets (such as the board of directors of a company).

Body language: The gestures, postures, and facial expressions by which a person manifests various physical, mental, or emotional states and communicates nonverbally with others.

Business: The occupation, work, or trade in which a person is engaged: the wholesale food business. A specific occupation or pursuit: the best designer in the business.

Casual dress: Casual dress denotes sports attire and is appropriate for barbecues, patio/pool parties, casual suppers and sporting events. If guests are to engage in a sport, appropriate dress - such as a tennis outfit or swimwear - may be worn. Other casual attire includes: For a man: trousers (long or short) and shirt, with or without a tie, with a sweater or sports jacket (depending on the weather). For a woman: slacks or skirts. Skirts may be short, mid-calf or long and should be in daytime fabrics only.

Casual Friday: The business practice of allowing employees to dress more casually on Fridays.

Colour: The appearance of objects or light sources described in terms of the individual's perception of them, involving hue, lightness, and saturation for objects and hue, brightness, and saturation for light sources.

Communication: The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.

Conduct: The way a person acts, especially from the standpoint of morality and ethics.

Consultation: A conference at which advice is given or views are exchanged.

Conversation: The use of speech for informal exchange of views or ideas or information etc.

Corporate: done by or characteristic of individuals acting together; "a joint identity"; "the collective mind"; "the corporate good", organized and maintained as a legal corporation.

Courtesy: Polite behavior, gesture or remark.

Credibility: The quality, capability, or power to elicit belief.

Cross-cultural: dealing with or comparing two or more cultures

Decorum: Appropriateness of behavior or conduct.

Deference: Submission or courteous yielding to the opinion, wishes, or judgment of another. Courteous respect.

Demeanour: The way a person behaves toward other people.

Dining: To give dinner to; entertain at dinner: wined and dined the visiting clients.

Dinnerware: The plates, serving bowls, platters, and other tableware used in serving a meal. A set of dishes.

Dress: Clothing; apparel. A one-piece outer garment for women or girls. Outer covering or appearance.

Dress code: A set of rules specifying the correct manner of dress while on the premises of the institution (or specifying what manner of dress is prohibited).

Ethno-cultural: an ethnic quality or affiliation resulting from racial or cultural ties.

Etiquette: Rules governing socially acceptable behavior. It is knowing how to treat a person.

Executive: A person or group having administrative or managerial authority in an organization.

Eye contact: Direct visual contact with another's eyes.

Fashion: The prevailing style or custom, as in dress or behavior: out of fashion. Something, such as a garment, that is in the current mode: a swimsuit that is the latest fashion.

Faux pas: A social blunder.

Flatware: Tableware that is fairly flat and fashioned usually of a single piece, as plates. Table utensils such as knives, forks, and spoons.

Formal: Being in accord with established forms and conventions and requirements (as e.g. of formal dress). Formal dress means a woman wears a late afternoon dress or suit and a man wears a dark suit before six o'clock in the evening. After six o'clock formal dress falls into two categories, "black tie" and "white tie".

Glassware: An article of tableware made of glass.

Gratuity: A favor or gift, usually in the form of money, given in return for service.

Greetings: A word or gesture of welcome or salutation.

Guest: One who is a recipient of hospitality at the home or table of another. One to whom entertainment or hospitality has been extended by another in the role of host or hostess, as at a party. One who pays for meals or accommodations at a restaurant, hotel, or other establishment; a patron. A distinguished visitor to whom the hospitality of an institution, city, or government is extended. A visiting performer, speaker, or contestant, as on a radio or television program.

Handshake: The grasping of hands by two people, as in greeting or leave-taking.

Host: One who receives or entertains guests in a social or official capacity.

Image: The character projected to the public, as by a person or institution, especially as interpreted by the mass media.

Impression: An effect, feeling, or image retained as a consequence of experience. A vague notion, remembrance, or belief.

Informal: Suited for everyday wear or use: informal clothes. This term means a cut under "black tie". Informal dress before six o'clock signifies an afternoon dress or dressy suit for a woman and a jacket and tie for a man.

International: Of, relating to, or involving two or more nations: an international commission; international affairs. Extending across or transcending national boundaries: international fame.

Introduction: A means, such as a personal letter, of presenting one person to another. The first section of a communication, the act of beginning something new.

Manners: The prevailing customs, social conduct, and norms of a specific society, period, or group. It is how you treat a person.

Meeting: To come into the company or presence of, as for a conference.

Networking: To interact or engage in informal communication with others for mutual assistance or support.

Poise: A state of balance or equilibrium; stability. Freedom from affectation or embarrassment; composure. The bearing or deportment of the head or body.

Posture: A characteristic way of bearing one's body; carriage: stood with good posture.

Pourboire: Money given as a gratuity; a tip.

Presentation: Something, such as a lecture or speech that is set forth for an audience.

Professionalism: Having or showing great skill; expert.

Protocol: The forms of ceremony and etiquette observed by diplomats and heads of state. A code of correct conduct: safety protocols; academic protocol.

Respect: To feel or show deferential regard for; esteem. To relate or refer to; concern.

Rules: A usual, customary, or generalized course of action or behavior

Salutations: A polite expression of greeting or goodwill. Greetings indicating respect and affection; regards. A gesture of greeting, such as a bow or kiss. A word or phrase of greeting used to begin a letter or message.

Savvy: Practical understanding or shrewdness.

Serviette: A table napkin.

Skill: Proficiency, facility, or dexterity that is acquired or developed through training or experience.

Small talk: Casual or trivial conversation.

Style: The fashion of the moment, especially of dress; vogue.

Tableware: articles for use at the table (dishes and silverware and glassware).

Toasting: The act of raising a glass and drinking in honor of or to the health of a person or thing. A proposal to drink to someone or something or a speech given before the taking of such a drink. The one honored by a toast.

Training: To make proficient with specialized instruction and practice.

Wardrobe: Garments considered as a group, especially all the articles of clothing that belong to one person.

Working a Room: At a business/social function, you make sure you do everything to meet as many people as you can, introduce those you know to those they don't know, try to connect people together who have similar interest and/or who can benefit from each other.

Reputation Capital Quiz

In the context of Executive Presence, reputation capital refers to the value placed on people’s standing, their bankability. Reputation capital is their currency. The challenge is to constantly build this valuable asset.

Reputation is one of six components that define ‘gravitas.’ In the parlance of Executive Presence, gravitas refers to the actions and behaviour that ultimately determine a person’s C-suite potential. Although high-performance is a given — along with experience, knowledge and talent — the reality is that gravitas is the dealmaker, or breaker.

Regardless of how well educated, skilled and ambitious you are, it is chilling to consider, as Dr. Dyer’s says, “Your reputation is in the hands of others. That's what the reputation is. You can't control that. The only thing you can control is your character.” Unquestionably, your reputation is extremely fragile; it is established — and nurtured— by what others say about you. It follows you everywhere; it is the presence you have even when you’re not there.

Our free Reputation Capital Quiz is designed to help you reflect on how your decisions and interactions with colleagues affect your professional reputation.

Take the Quiz



This unique tool will help you refine your brand and focus on your strengths. Upon completion of this questionnaire, you will receive your immediately downloadable personal report.

Social Intelligence

The Social Intelligence dimension focuses on your ability to work with the social environment and how you and how you respond to it.

Trust Intelligence

The Trust Intelligence dimension focuses on how open you are to the events and the people around you. Trust is a multi-dimensional concept and begins with our worldview and ourselves.

Engagement Intelligence

The Engagement Intelligence dimension is about your intensity of focus, the unawareness of the passage of time and your commitment to what you are doing.

Partnership Intelligence

Partnership Intelligence is critical to successful relationships. When we think of partnerships, we think about mutual interest and mutual benefit. Impression management and predictability are the two elements considered.

Take the Step Profiles

This unique assessment tool has been developed by Corporate Class Inc. and Dr. Deborah Nixon

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Corporate Class Inc.