Image and Etiquette

The new gold standard for alluring designer shoes: Ron White All Day Heels®

Most women are guided by a simple shopping rule: If the shoe fits, buy it. Even when they know the tortuous work called “breaking them in” lies ahead, they’re on shoe-purchase-auto-pilot. I know. As the saying goes – been there, done that. Recently something happened to make me toss out the old adage about simply settling for a shoe that fits.

I discovered shoes so alluring, so glamorous, stylish and comfortable, my first reaction was shock. Did I mention High-Heels with a capital H?

A new hue for the New Year

World-renowned colour authority Pantone Inc. has just declared Honeysuckle Pink colour of the year for 2011. Described as “a brave new colour for a brave new world,” watch for this vibrant, blushing pink to make its mark on everything from fashion and makeup to interior design.

Talbots’ Trudy Sullivan personifies Executive Presence

the real measure of Ms Sullivan’s Executive Presence is surely her grace under fire. The rebranding took place during extraordinarily challenging financial pressure: plummeting stock prices, selling off the men’s and kid’s divisions; criticism for overpaying for recently purchased casual retailer J. Jill. Throughout all this public scrutiny, Ms Sullivan and her team rolled out the rebranding and never lost their poise or their vision.

Re-branding: From stodgy to sensational

Creating the right image is a powerful tool for success. This is as true for corporations as it is for individuals. Over the last few months, I’ve been fascinated to watch as traditional retailer Talbots re-branded itself from a chain for conservative, some would say stodgy, sixty-somethings to a destination store for younger, hipper, edgier, career women.

Perfect packing for business and pleasure

When it comes to air travel, anything more than a carry-on is counter productive. It’s not just the lost-luggage-factor that has most women wheeling, not carrying, a single bag onboard. The hassle, the time lost, and often our travel partners, with little or no patience for hanging around carousels, have conditioned even the most passionate [...]

Size doesn’t really matter

In fitting rooms across the planet, “Does it make me look fat?” — is without a doubt the pivotal issue that makes or breaks a clothing sale. Ultimately, it’s a rhetorical question because the woman doing the trying-on will make the call herself. If she has even the slightest uncertainty that the garment doesn’t shave [...]

Is the Customer Always Right?

When department store tycoon Gordon Selfridge opened his namesake store in London, over 100 years ago, his flair for marketing was apparent from the moment the front doors opened. As one of many innovations, he located the perfumery, or scent department as it was called then, adjacent to the main entrance to mask the smell [...]

Bargain Hunting for Corporate Apparel

In the ten years since Jody originated Project Water, her team of volunteers has distributed over 1 million bottles of water to homeless people over the course of Toronto’s extremely hot summers. Project Winter Survival offers essential items including scarves, hats and even sleeping bags to people living on the street.

Goodwill Stores: A Cool Place to Shop

Style-makers and trendsetters, even Hollywood celebrities, have long known the benefits of combing Goodwill Stores for hidden gems, but a funny thing happened on our way through the recession. Goodwill stores across North America noticed an increase in sales – the exact opposite of most retailers. According to senior management at the Maryland head office, the time was right to improve the brand – “to promote Goodwill as a cool place to shop.”