Image and Etiquette

Perfect packing for business and pleasure

When it comes to air travel, anything more than a carry-on is counter productive. It’s not just the lost-luggage-factor that has most women wheeling, not carrying, a single bag onboard. The hassle, the time lost, and often our travel partners, with little or no patience for hanging around carousels, have conditioned even the most passionate [...]

Size doesn’t really matter

In fitting rooms across the planet, “Does it make me look fat?” — is without a doubt the pivotal issue that makes or breaks a clothing sale. Ultimately, it’s a rhetorical question because the woman doing the trying-on will make the call herself. If she has even the slightest uncertainty that the garment doesn’t shave [...]

Is the Customer Always Right?

When department store tycoon Gordon Selfridge opened his namesake store in London, over 100 years ago, his flair for marketing was apparent from the moment the front doors opened. As one of many innovations, he located the perfumery, or scent department as it was called then, adjacent to the main entrance to mask the smell [...]

Bargain Hunting for Corporate Apparel

Corporate branding has many forms; so naturally, I’m always on the look out for opportunities to enhance a client’s image. My areas of expertise are a very specific series of branding touchpoints —customer service, employee training, and employee image — but sometimes I see an opportunity to jump into other arenas. A case in point [...]