Dressing up, not down: Clothing does send a message

No, I am not a clothing snob. Just because I nix flip-flops in the office and cargo shorts for Dress-down Fridays does not mean my idea of sartorial splendour begins and ends with Savile Row. I will admit to a soft spot for black tie, a fondness for three-piece suits and a liking for tweed jackets with cashmere sweaters and cords, when the occasions arise. But this leaning towards tailored clothing doesn’t rule out hoodies and sweat pants — as long as they’re confined to the gym! Because when ... Continue Reading

Working with positive people is a blessing

Who doesn’t love Thanksgiving turkey with all the trimmings? Although it’s a favourite of mine, I have been known to forgo the feast in favour of the south-of-the-border, Columbus Day shopping frenzy that coincides with our Thanksgiving. But this year I stayed home. Perhaps it was the essence of the holiday itself — or just the time of year with all the beautiful fall colours, or maybe it was the evening recently spent babysitting our eight-week old granddaughter — whatever the reason, I found ... Continue Reading

Talbots’ Trudy Sullivan personifies Executive Presence

Rebranding implies excitement. With Supermodel Linda Evangelista as the new face of retailer Talbots, excitement is an understatement. I say this because, to paraphrase garment industry jargon, Talbots delivers the goods. Behind every signature red door, there’s a savvy mix of merchandise. It’s this extraordinary range of clothing that reinforces the new image. Linda may “bring ’em in the door,” but only the right clothes will produce sales. When CEO Trudy Sullivan arrived at Talbots, from ... Continue Reading

Re-branding: From stodgy to sensational

Creating the right image is a powerful tool for success. This is as true for corporations as it is for individuals. Over the last few months, I’ve been fascinated to watch as traditional retailer Talbots re-branded itself from a chain for conservative, some would say stodgy, sixty-somethings to a destination store for younger, hipper, edgier, career women. But there’s more — and this is where it gets really exciting — they are exceeding market expectations! During a recent pant promotion they ... Continue Reading